The Pandemic Visual Regime: Visuality and Performativity in the Covid-19 Crisis (Original Publisher)

The Pandemic Visual Regime offers a pioneering analysis of how visual culture influenced public understanding, behavior, and policy during the COVID-19 pandemic. With a sharp interdisciplinary lens, this book explores how performativity, surveillance, and media spectacle constructed the global experience of crisis—from mask symbolism and lockdown imagery to televised briefings and viral social media visuals.

Ideal for researchers, students, and professionals in media studies, visual sociology, cultural studies, and public health communication, this edition offers a compelling critique of the “visual regime” that emerged during the pandemic—revealing how images didn’t just reflect reality but actively shaped it.

Key Features and Highlights:

• Interdisciplinary exploration of visual culture in pandemic response and representation
• Investigates the political, social, and psychological power of visual narratives
• Analyzes real-world case studies including news coverage, social media, and public health campaigns
• Introduces key concepts such as visual performativity, crisis aesthetics, and mediated trauma
• Ideal for academic use or critical readers seeking a deeper understanding of pandemic media
• Thoughtfully structured for classroom discussion and independent research

Topics Covered:
Includes core chapters on visual culture, media performativity, public spectacle, surveillance aesthetics, health communication imagery, and socio-political symbolism during the COVID-19 pandemic.

About the Author:
Authored by a leading scholar in visual and media theory, whose research focuses on the interplay between visual culture, social behavior, and political discourse. Their work has been widely cited in interdisciplinary studies on crisis communication and cultural performance.

Technical Details:

• File Formats Available: PDF
• File Size: Approx. 10–14 MB
• Language: English
• Device Compatibility: Compatible with Kindle, Apple Books, Android tablets, laptops, and desktops

Frequently Asked Questions:

Q1: Is this book more suitable for academic researchers or general readers?
A: While rooted in academic theory, the book is written in a highly accessible style, making it suitable for both scholars and informed general readers interested in media, culture, and the COVID-19 era.

Q2: Does the book include visual examples or image analyses?
A: Yes. It includes detailed discussions of visual examples from mass media, public health campaigns, and online platforms to support its core arguments.