The Sport Business Handbook (Original PDF from Publisher)

Description

The Sport Business Handbook (1st Edition, 2022) is a one-of-a-kind reference that brings together insights from over 100 of the most influential leaders in the global sports industry. This book is designed for students, sport management professionals, entrepreneurs, and executives seeking real-world guidance from proven industry veterans.

Whether you’re pursuing a degree in sport management or leading a sports enterprise, this book helps bridge the gap between theory and practice with firsthand experience and advice. From marketing and operations to media and finance, this handbook covers every major facet of the sport business.

 Key Features and Highlights

• Contributions from over 100 sport industry leaders, including commissioners, team owners, media executives, and agents
• Real-world case studies, personal stories, and lessons learned from decades of sport leadership
• Covers a wide range of topics, from starting a career to managing billion-dollar organizations
• Designed for both academic use and practical reference
• Includes editorial insights from Rick Horrow, a leading sport business analyst and consultant

 Major Topics Covered

Includes core chapters on:

• Sport business leadership and management principles
• Media, broadcasting, and digital engagement strategies
• Facility development and event operations
• Sponsorship, endorsements, and brand partnerships
• Career planning, mentorship, and breaking into the industry
• Legal, financial, and ethical considerations in sport business

 About the Author

Rick Horrow, the editor of this volume, is one of the most respected voices in the business of sport. Known as “The Sports Professor,” Horrow has advised major leagues, teams, and broadcasters for over 40 years and is a regular contributor to prominent media outlets like Bloomberg and FOX Sports.

 File Format & Technical Details

• Format: Original PDF (Publisher Version)
• Edition: 1st Edition (2022)
• Publisher: Human Kinetics
• Language: English
• File Size: Approximately 35–50 MB
• Device Compatibility: Works seamlessly on all devices that support PDF (desktop, tablet, mobile, e-readers)

 Frequently Asked Questions (FAQs)

Q1: Is this book suitable for use in sport management university courses?
Yes. The Sport Business Handbook is widely adopted in sport business and management programs thanks to its rich insights and practical applications.

Q2: Does this PDF version include all original content from the printed edition?
Absolutely. This is the official publisher’s PDF, containing all chapters, visuals, and formatting from the print version.